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OUR FOUNDER

Care that began with listening.

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I'm Joana - RN, organic skincare formulator, and founder of Seed&Berry Botanicals.

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BCs Nursing

+12 years as an RGN

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Diploma in Organic Skincare Formulation  Formula Botanica

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Certification in Aesthetics 

Harley Academy

It started with a question.

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I’ve always believed true beauty begins by nurturing the body from within. As a nurse and lifelong lover of natural skincare, that conviction has guided every step I’ve taken.

My own routine was born in the kitchen: simple olive and coconut oils, homemade lip balms, and scrubs crafted from ingredients I trusted completely. I’ve long been captivated by nutrient-dense foods, especially seeds and berries, those tiny powerhouses rich in antioxidants and essential fatty acids that kept my body strong and my skin luminous.

Like so many women, I tried countless creams. Some delivered beautiful results at first: my skin would glow, feel plump and smooth in certain moments, then stopped working. The glow faded, breakouts returned, and on other days the same cream suddenly made my skin feel too greasy and heavy. 

Determined to understand why, I began tracking my menstrual cycle. That’s when I saw it clearly: my skin wasn’t erratic, it was changing predictably with my hormones.

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"My skin wasn't erratic. It was changing with my hormones."

Hydration, oil production and barrier strength rise and fall across each phase of the cycle. 

When we understand that pattern, we can nourish and support our skin with exactly what it needs, when it needs it. 

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From clinical care to conscious formulation.

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Years in clinical care taught me the body is never static. As a nurse I wanted that same care for skin, so I graduated from Formula Botanica, the world’s leading school of organic cosmetic science.

 

I went back to study how oestrogen, progesterone and testosterone shape hydration, oil production and barrier strength across each phase of the cycle. If my body thrived when given the right nutrients at the right moment, why couldn’t my skin?

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Holistic Perspective

Founded on years of nursing experience and a holistic approach to care.

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Formulator-Led

Science-backed formulas crafted with intention and integrity

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Botanically-Powered

Nutrient-dense seeds & plant extracts, chosen with purpose 

That realisation became Seed&Berry

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I created three gentle, phase-specific creams - a monthly ritual in tune with my body. 

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"I created Seed&Berry because women deserve skincare that understands change - care that works with the cycle, never against it."

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Meet the Ritual made for every Phase.

Rooted in Nature. Backed by Science. Made for You.

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